Next Web Summit Speaker: Nicole Muniz

2 min readOct 21, 2022
Nicole Muniz CEO at Yuga Labs

Another target speaker for us — the CEO of the most popular NFT collections like BAYC and Crypto Punks.

Under Nicole’s leadership, Yuga Labs has become an NFT market leader, and we’re interested in this experience.

Muniz serves on Yuga’s leadership team.

She has been building brands for 13 years and is the founder of a boutique agency — Something New. Previously, she served as a Global Google Brand Director and Executive of B-Reel.

Buzzfeed Exposed the Identities of Two Bored Ape Yacht Club Creators, Touching Off a Heated Debate About Pseudonymity in Crypto

Investors are circling the company behind the trendy collection of NFT avatars, which could be esteemed north of $4 billion.

In an interview, Nicole calls out Buzzfeed’s lack of purpose for the news on the identity revelation.

Further, she mentions the misconception of BAYC founders being ‘crypto whales.

Nicole Muniz mentioned that there is a misconception that the founders of BAYC are ‘crypto whales,’ which can attract “nefarious characters,” leading to kidnappings and many other vile actions.

Later on, the interviewer asked her about her feeling when knowing the founders can make it less risky for the people in the crypto world, to which she said that those who are in the community are there knowing the risks already attached.

“If this isn’t for you yet, you don’t have to ape in,” further saying that it [crypto community] might not be for everybody, and it’s okay.

Recently, two of the most influential personas in the crypto world, “Gordon Goner” and “Gargamel,” were revealed. They are the pseudonymous co-founders of the Bored Ape Yacht Club, one of the most pricey and prestigious collections of NFTs.

Greg Solano and Wylie Aronow wanted to remain anonymous and claimed they were “doxxed” against their will.

Stay tuned for the following posts about famous participants of the conference and valuable insights into the event!

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